At some point in the last 2 weeks (roughly the 16th June) it is believed that Google may have rolled out its so-called Panda 2.2 update.
Many site-owners and developers are still suffering the results of the last update to the algorithm just a few weeks previous to this. A survey conducted by SEO roundtable showed that 73% of web developers had not recovered in the slightest from Panda 2.1. This same group of people (who supposedly had not used any “black-hat” techniques to improve rankings) hoped that the update would correct and help reinstate their rankings.
Like always Google had offered minimal information about what their update would include, but stated that its primary objective would be to improve “scraper detection”; this involving identifying original content apart from copied or duplicated content.
Many of the websites that have “unfairly” suffered in their rankings claim to have done so as a direct result of “scraper pages” and websites. The last update failed to identify the real original content and pushed them below the plagiarised pages.
Google have not officially announced its update yet, however many site developers are claiming drastic traffic changes, some even reporting recoveries.
The general advice from Google remains relatively unchanged to what it ever was:
- Check the originality and plausibility of your content and linking content,
- Keep domains free of any “black-hat” techniques (Google will find out eventually),
- Ensure the sites you are linking with contain reliable, quality, original copy, and are trustworthy in their own right.
The Panda 2.2 may well be hyped up and over anticipated; if it has already been released there has been little activity to write home about. It is important to note that Google conduct up to 500 algorithm updates every year. As always, the best practice is to avoid short cuts and dedicate time and effort into good and honest Search Engine Optimisation (SEO).
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